Case Study
School Dismissal Automation
study performed by
University of Tampa, TAMPA, FL
Sykes College of Business
authors
Meghan Ford, Tracey Noelzinord, Tara Steinberg & Adam White
Sykes College of Business, at the University of Tampa, conducted a ‘School Dismissal Case Study’ to see how Pikmykid has positively impacted the lives of the current users on the Pikmykid application.
Study Overview
A University of Tampa strategic management master’s of business administration (MBA) team studied the impact of Pikmykid on existing clients’ dismissal process. The MBA team conducted a survey taht was sent to all Pikmykid clients. The survey focused on Pikmykid’s value propositions of time savings, providing a safer environment for students and saving the school money. It also sought to understand what additional features would be important to the clients. The survey resulted in 33 responses and was followed by a series of in-depth telephone interviews. This report details the quantitative and qualitative results.
In addition, the MBA team sought to understand the brand and marketing perception of Pikmykid. A survey was conducted of 60 University of Tampa strategic management students to determine brand impressions. The results of this study are detailed in this report.